Mixology & Brand Consulting
Grassroots marketing is vital for brand experience and recognition, so finding innovative ways to keep consumers engaged is paramount. I work with brands to inspire direct consumer interaction with their products, while increasing exposure and highlighting brand identity. By utilizing products in mixology and recipe creation, brands can build relationships with, and better understand their audience, while promoting content in a personal and organic way.
Recipe Design
The perfect cocktail will engage all of the senses, from sight, to smell, and of course, taste. While taste is subjective, there is a golden rule to designing cocktails that will appeal to all, and that is maintaining balance. With over a decade of experience and a fine-tuned palate, I create exciting and balanced cocktails, drawing inspiration from seasonal trends, events, or from the product itself. The bespoke cocktails are designed to make your products shine, while keeping true to flavor profile, ABV, and brand identity.
Examples
Product and Beverage Photography
A recipe must be enticing, and strong images are a necessary to promote engagement in the age of content. Knowing that consumer interaction is primarily visual, I will ensure your products and bespoke recipes are beautifully represented to pique interest, engage viewers, and attract new consumers to your products.
